To be honest, Bad Company 2 was a bigger success than we anticipated. We have a big focus on sustaining the game. Do you plan on taking a different approach with Battlefield 3? Then you went six months without delivering new maps and the community fell off drastically.

That’s something we’re working toward with every iteration of the game while deepening the game so once you get hooked, there’s enough depth to play to get people to come back.īad Company 2 came out of the gates quickly, placing in the top three on Xbox Live for several months.

The running and gunning should be extremely accessible. The hurdle is to make sure that we lower the threshold to get into the game by letting everyone try it out. But also on the teamplay aspect it’s a deeper layer that most other shooters don’t have. The challenge is to get people to try it because we know that they will get hooked when they do. Because when you’ve put some hours into it it’s like, “this is way better than the competition.” The problem isn’t only on the game side, it’s how do you get to the point where everyone has tried it? Even if you have a demo or you gave away free samples you still need people to try it. We’ve been asking ourselves that question – why don’t people play it. The experienced player understands and appreciates the teamwork concept in Battlefield’s multiplayer, but you often see new players lone wolfing it and missing the point entirely. This is an extended version of the interview that ran in the March 2011 issue of Game Informer. Though we didn’t see any multiplayer in action during our cover story visit to DICE, that didn’t stop us from prying some revealing answers from executive producer Patrick Bach.

Battlefield 1943 demo xbox 360